March Gladness

Are you watching these basketball games? Holy moly.

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Though Patagonia caters to dirt bags, the company’s success—it will clear more than $500 million in sales this year—has for many years depended on a different kind of customer: the dog walker. The dog walker buys gear designed for the mountains and puts it to use in the canyons of midtown, the office park, the tree-lined streets of suburbia. He may aspire to the dirt-bag lifestyle, or even have lived it in the years before career or children intervened, but now he wears his fleece to keep warm during Spot’s evening constitutional. The dog walker takes comfort in knowing his Super Pluma Jacket is designed for the harshest conditions, but he’ll never rely on its gusseted underarm panels or harness-compatible pockets. He does, however, think those things look cool.

This state of affairs is not necessarily pleasing to Patagonia’s founder, Yvon Chouinard. “We outgrew our loyal customer base and increasingly were selling to yuppies, posers, and wanna-bes,” he told Inc. back in 1992. “These people don’t need this shit to get in their Jeep Cherokees and drive to Connecticut for the weekend.”

-Slate

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Let’s be real clear: however passionately right-wing news consumers believe the media’s a liberal moutpiece, owned and run by Rothschilds and Jews and commies and beholden to hippie leftist snobs and elites in power, there is, at present, no left-wing analog to Fox. Whatever your beliefs of the Big Three networks, not one of them takes part in the sensationalistic slanting of facts as does Fox. Further, no network besides Fox has such an unclear (or, better, permeable) barrier between commentary and news—bias and fact, basically. Hate Diane Sawyer, or Anderson Cooper? Fine, but at least they’re attempting to, without bias, cover, not create, news.

-Corduroy Books

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Brain scans are revealing what happens in our heads when we read a detailed description, an evocative metaphor or an emotional exchange between characters. Stories, this research is showing, stimulate the brain and even change how we act in life.

-NYT

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Indeed, though soundscape ecology has hardly begun, natural soundscapes already face a crisis. Humans have irrevocably altered the acoustics of the entire globe — and our racket continues to spread. Missing or altered voices in a soundscape tend to indicate broader environmental problems. For instance, at least one invasive species, the red-billed leiothrix of East Asia, appears to use its clamorous chatter to drown out the native European blackbird in Northern Italy. Noise can mask mating calls, cause stress and prevent animals from hearing alarms, the stirrings of prey and other useful survival cues. And as climate change prompts a shift in creatures’ migration schedules, circadian rhythms and preferred habitats — reshuffling the where and when of their calls — soundscapes are altered, too. Soundscape ecologists hope they can save some ecosystems, but they also realize they will bear witness to many finales. “There may be some very unique soundscapes around the world that — just through normal human activities — would be lost forever,” Pijanowski says — unless he and colleagues can record them before they disappear. An even more critical task, he thinks, is alerting people to the way “soundscapes provide us with a sense of place” and an emotional bond with the natural world that is unraveling. As children, our grandparents could hope to swim in a lake or lie in a meadow for whole afternoons without hearing a motorboat, car or plane; today the engineless hour is all but extinct, and we’ve grown accustomed to constant, mild auditory intrusions. “Humans are becoming an increasingly more urban species, and so we’re surrounding ourselves with concrete and buildings” and “the low hum of the urban landscape,” Pijanowski says. “We’re kind of severing the acoustic link that humans have with nature.”

-NYT


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